Avoiding a content catastrophe: 4 strategies for managing your social presence
Many of us have been in the uncomfortable position of releasing a post or pic that got us anything but “likes.” It’s easy to do. Social media has made us tremendously comfortable with indulging that...
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Is poor customer service killing your social/SEO spend?
As marketers, we understand the value of being front and center during the product evaluation process. That critical period of time where consumers source the wisdom of crowds on countless review...
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Why it’s ok to use humor in your brand’s social media content
“Everybody laughs the same in every language because laughter is a universal connection.” –Yakov Smirnoff Humor and laughter are two of the best ways to bring people together. Nothing bridges the gap...
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Are attention spans really getting shorter?
At least once a week, we hear someone claim that attention spans are getting shorter. If attention spans are getting shorter, why are some of the most popular podcasts nearly an hour long? If...
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